November 15 2018
It goes without saying that India is a cricket crazy nation. There are plentiful references to cricket everywhere, including in advertising. A lot of TVCs have featured cricket and here are 10 of the most iconic cricket commercials in India:
In 1996, Pepsi trolled Coca Cola before trolling even became a thing! Coke was the official sponsors of the 1996 World Cup. But to cash in on the mega event, Pepsi made an entire campaign where their tagline was also their disclaimer. It definitely caught on because 22 years later, we still associate the line ‘Nothing official about it’ with Pepsi!
Back in the mid-90s, Sachin was the poster boy of Indian cricket and Shah Rukh Khan was the heartthrob of Bollywood. So Pepsi roped in the two of them for this memorable TVC. Yeh dil maange more, remember?
Pakistan had never beaten India in 5 previous World Cup meetings and this was the angle Star Sports chose to focus on for their 2015 World Cup TVCs. With its trippy lyrics, the ad was a hit and generated a series of memorable sequels for every match that Indian played in the tournament!
Every 90s kid remembers Rahul Dravid as Jammy and that is thanks to his Kissan Jam TVCs. Looking back, it is tough to even imagine Dravid playing all these characters.
Does ‘Main kaun hoon, main kahaan hoon’ ring a bell? Another memorable Pepsi ad from the 90s, this time, it featured Australian Shane Warne and West Indian Carl Hooper along with our very own Sachin.
Cricket is played in every corner of India. Every city, every neighbourhood, and every by-lane of the country has seen a cricket match. And this is the insight Nike took when they made their 2007 TVC where a cricket match breaks out during a traffic snarl. With Sreesanth and Zaheer Khan mere spectators in this one, this ad was way ahead of its time.
If there is one TVC that beautifully captures the romance of the 90s, it is this one. The happiness on the girl’s face when the shot clears the boundary rope for a six sums up everything Indians love about cricket and chocolates.
Virgin Mobile came up with a very witty series of short TVCs to promote their cheap national call rates. Fans of various IPL teams making phone calls to troll each other caught on with the audiences. Though these ads were banned, they did the rounds through smartphones and social media.
Remember Jo ande roz khaate hain, woh hatte khatte hote hain? Sachin and some fellow Indian cricketers got together to promote the National Egg Co-ordination Committee and get little children to start eating eggs!
It is no secret that Boost is the secret of Sachin’s energy! Yet another memorable 90s ad featuring the Master Blaster. After this one, all the kids were having Boost for breakfast, along with eggs.